ADIDAS 2024

Defining Motion Tone and Brand Aesthetic

Overview

A motion graphics project exploring and defining Adidas’s visual tone and aesthetic direction for 2024 across campaign and brand applications.

My scope

Animation → motion exploration → visual execution

Credits

Client: ADIDAS
Production Company: Grand Army
Animation: Davy Tiernan

The Challenge

The brief called for motion work that could help shape Adidas’s visual direction for 2024 while remaining flexible across campaign and brand applications. The goal was to create something that felt fresh, clear, and unmistakably on-brand without locking the system into one narrow visual expression.

My Role

I contributed animation that helped translate the broader creative direction into a defined motion language. The focus was on building movement that felt confident, contemporary, and adaptable enough to support multiple campaign contexts.

Approach

• Used motion to define tone
  Built animation that helped establish rhythm, attitude, and visual identity rather than simply decorate static design.

• Designed with scalability in mind
  Created motion thinking that could support a range of campaign and brand uses.

• Kept the aesthetic sharp and current
  Focused on a clean, athletic visual energy that felt aligned with Adidas’s 2024 direction.
  

Deliverables

• Motion explorations

• Brand-direction animation work

• Campaign-supporting visual execution

Outcome

• Helped shape a motion language for Adidas’s 2024 brand expression.

• Delivered animation work that supported both aesthetic exploration and practical campaign application.

• Contributed to a visual system designed to feel modern, flexible, and brand-right.