Spotify Advance

Generative AI Ads Promo Video

Overview

A promo video created for Spotify Advance’s first-ever event in New York City, built to showcase its generative AI advertising technology as part of a shareholder conference presentation. The piece was designed to communicate a new ad product through clear, premium motion storytelling that felt innovative, accessible, and presentation-ready.

My scope

Art direction → animation → final deliverable

Credits

Client: Spotify

Production Company: Ticking Clock Production

Animation and Art Direction: Davy Tiernan

The Challenge

The project needed to introduce a new generative AI advertising product in a way that felt clear, modern, and commercially relevant. Because the piece was created for a shareholder conference presentation, it had to land quickly, look premium on a large screen, and explain the value of the technology without feeling overly technical or abstract.

My Role

I developed the motion and visual approach for the promo, helping shape how the product story was communicated on screen. That included defining pacing, hierarchy, transitions, and overall visual clarity so the piece could feel polished, forward-looking, and easy to follow in a live presentation setting.

Approach

• Built a motion language that made the product feel clear and current
  Used clean transitions, strong hierarchy, and controlled pacing to present the technology in a way that felt intuitive rather than technical.

• Focused on presentation-first clarity
  Designed the piece to read quickly in a conference environment, with visuals that could support the message at a glance on a large screen.

• Balanced innovation with accessibility
  The goal was to make generative AI feel exciting & forward-looking while still grounding it in a clear commercial story.
  

Deliverables

• Main promo video for Spotify Advance event presentation

• Motion design system for product storytelling

• Conference-ready visual content built for large-screen presentation

Outcome

• Delivered a polished promo piece introducing Spotify Advance’s generative AI advertising technology in a clear and engaging format.

• Created a visual approach that helped position the product as innovative, premium, and easy to understand.

• Supported a high-visibility event presentation with motion content built for clarity and impact.