Davytiernan.design
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UEFA Champions League CBS / Paramount+ Broadcast + Social Campaign Package

UEFA Champions League + Europa League CBS / Paramount+

Broadcast + Social Campaign Package

Overview

A collection of broadcast and social campaigns supporting UEFA Champions League and Europa League coverage across CBS and Paramount+, built for cohesive motion and visual storytelling across multiple tournament moments.

 

My scope

Styleframes → motion tests → final deliverables

• multiple spots • quick turnarounds

 

Credits

Client: CBS/Paramount+

Production Company: Northern Lights

Animation: Davy Tiernan

Editor: Chris Carson

 

The Challenge

Sports campaigns move fast: deliverables multiply, messaging shifts with the tournament calendar, each spot has to feel premium on broadcast while still reading instantly on social. The goal was to ship multiple assets on tight timelines without style drift, keeping one unified campaign language from evergreen promos through the knockout stages.

 

My Role

I took the campaign through the full motion pipeline, translating styleframes into motion behavior, building and iterating motion tests, and delivering final broadcast/social spots. I partnered closely with editorial to hit quick turnarounds while keeping pacing, hierarchy, and transitions consistent across the package.

 

Approach

  • Turned the look into repeatable motion rules
    Defined consistent type behavior, transition language, and pacing so every deliverable felt like part of the same campaign.

  • Used motion tests to lock rhythm early
    Quick tests established hierarchy and clarity early-speeding approvals and avoiding late-stage rework

  • Built modular comps for rapid versioning
    Structured projects for fast swaps and refreshes while keeping the “engine” consistent across spots.

 

Deliverables

  • Evergreen / Always-on: hero evergreen + refreshes

  • Group Stage: Champions League + Europa League creative

  • January long-lead / lead-up messaging

  • Round of 16 lead-up

  • Knockout rounds / Knockout stage

  • Paramount+ Champions League variants

Broadcast-first 16x9 masters with social cutdowns/adaptations.

 

SEASON 2022/23

 

Outcome

  • Shipped a cohesive package of broadcast + social spots across multiple tournament moments on tight timelines.

  • Kept motion identity consistent across versions (type behavior, pacing, transitions).

  • Built a modular workflow optimized for fast editorial iteration and rapid refreshes.